If you’re making a video for a client, it is important not to downplay the use of graphics. You don’t have to be a motion graphic expert or take a deep dive into After Effects to enhance your storytelling. Motion graphics are unique animations that, when used correctly, are a powerful tool in your digital toolbelt.
Motion graphics are particularly attractive because they allow you the ability to craft a story without completely relying on live-action video. Motion graphics are the heart of the story and should always begin there. Ask yourself, who you are trying to reach and what you want the viewer to both learn and feel. By successfully answering these questions, you will add an element to your story that will make any video stand out.